Microtransactions As A Business Model In The Video Game Industry Viola Eckelt Lack of genetic uniformity and

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Microtransactions As A Business Model In The Video Game Industry Viola Eckelt Lack of genetic uniformity andBachelor Thesis from the year 2015 in the subject Business economics Operations Research, grade: 70%, University of Portsmouth, course: Business Information Technology, language: English, abstract: Microtransactions are currently one of the most popular ways to monetize videogames, in particular free to play ones. The objective of this dissertation is to study the microtransactions business model and understand why its so popular, how can it succeed