Business Relationship Management and Marketing formatIsbn:Softcover - 9783662513798 1Darstellung der [¿]

1Darstellung der [¿]

Aufgrund mangelnder Forschung auf diesem Gebiet sind bisher eher stereotype Erklärungsmuster entstanden

einer wissenschaftlichen Nutzung gerecht zu werden

Anschließend werden kritische Bemerkungen anhand der Resultate formuliert

Business Relationship Management and Marketing formatIsbn:Softcover - 9783662513798 1Darstellung der [¿]Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business to business realm and equally applies to traditional industrial markets as well as to business to business services. Contributions include state of the art