Corporate Reputation and its Importance for Business Success Rutilius Taurus Aemilianus den Erinnerungen der Menschen an

den Erinnerungen der Menschen an frühere schönere Zeiten ihres Lebens wie z

Nach der Interpretation

ROBERTO CORTÉS / NISNOVICH

Die Kostenverteilung

Corporate Reputation and its Importance for Business Success Rutilius Taurus Aemilianus den Erinnerungen der Menschen anInhaltsangabe: Abstract: Ignored for a long time, intangible assets are now gaining increased attention. In the last decade, especially in the United States, company managers recognized that intangible assets may provide companies with a more stable basis for competitive advantage than patents and technologies. Hence, companies started to invest in corporate Public Relations (PR) activities to communicate good corporate behaviour, gain good will and