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3Referenzmodell der Datenkommunikation13
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A Case Analysis - Exploring Customer Attitudes on BMW Rutilius Taurus Aemilianus 3Referenzmodell der Datenkommunikation13Inhaltsangabe: Abstract: Giving the powerful means of branding and brand based differentiation for creating and sustaining a competitive advantage especially in highly competitive markets such as the automobile market, this study explores brand attitudes of existing and potential customers towards the brand BMW. Moreover, this study analyzes the level and source of customer satisfaction as well as the level and source of customer loyalty of existing
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