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that success and happiness will depend increasingly on having the ability to innovate" (Chicago Tribune)

Mind Change Subclass_Marketing Research you need a helpful guideIn Mind Change, Susan Greenfield discusses the all pervading technologies that now surround us and from which we derive instant information, connected identity, diminished privacy and exceptionally vivid here and now experiences. In her view they are creating a new environment, with vast implications, because our minds are physically adapting: being rewired. What could this mean and how can we harness, rather than be harnessed by, our new