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Neuromarketing For Dummies Suclass Code_10PF An epidemic is sweeping theLearn how to use neuromarketing and understand the science behind it. Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business