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Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers Suclass Code_2FA takes us into the mindsFar from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, "Targeted" tells the story of the companies, individuals, and innovations
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